Title: Connect HubSpot | OneForm

> Add or update the client as a HubSpot contact, with their OneForm lead score, from the Leads page or a workflow.

Source: https://oneform.si/help/integrations/hubspot/

---

1. [Help Center](https://oneform.si/help/)
2. [Integrations](https://oneform.si/help/integrations/)
3. Connect HubSpot

[View as Markdown](https://oneform.si/help/integrations/hubspot.md)

# Connect HubSpot

Add or update the client as a HubSpot contact, with their OneForm lead score, from the Leads page or a workflow.

[Pro plan and up](https://oneform.si/pricing/ "See what each plan includes")Admins and ownersUpdated October 22, 2026 · 2 min read

[Connect HubSpot ↗](https://app.oneform.si/integrations?open=hubspot&help=hubspot)[Open Leads ↗](https://app.oneform.si/leads?help=hubspot)

HubSpot gets every new client as a contact, with how likely they are to become a client. OneForm adds the contact, or updates them if they're already in HubSpot, and never makes duplicates.

## Connect HubSpot

![The HubSpot panel on the Integrations page](https://app.oneform.si/media/5a272e97-0d05-5781-a293-cb170a5f9003)

1. Go to [Integrations](https://app.oneform.si/integrations?open=hubspot). The HubSpot panel opens.
2. Click **Connect HubSpot**.
3. Sign in to HubSpot, pick your account, and approve OneForm.
4. You're back in OneForm, and HubSpot is connected.

## What OneForm sends

OneForm matches each person by email. It fills in their name, phone and company, and adds three contact properties that OneForm creates in HubSpot the first time:

- **OneForm lead score**
- **OneForm lead grade** (Hot, Warm or Cold)
- **OneForm lead summary** (the score and why)

Empty answers never wipe what HubSpot already has.

## Send leads from the Leads page

1. Go to [Leads](https://app.oneform.si/leads). Tick the people to send, or filter the list. With nothing ticked, everyone shown is sent.
2. Click **Export**.
3. Under **Send to your CRM or a sheet**, choose your HubSpot account.

This needs full Leads on your plan, and an owner or admin. See [Send leads to your CRM](https://oneform.si/help/responses-and-leads/send-leads-to-your-crm/).

## Send leads automatically

1. Open [Workflows](https://app.oneform.si/workflows) and open the workflow you want.
2. Click **+** (**Add an action**) and choose **Send the lead to HubSpot**.
3. Under **HubSpot account**, choose the account.
4. Under **Which leads**, choose **Everyone**, **Warm & hot** or **Hot only**.
5. Click **Test it**, then **Turn on** (or **Save and turn on**).

## What OneForm can do in HubSpot

Read and write contacts, and add its own contact properties. Nothing else. The access is stored encrypted.

## Disconnect HubSpot

On the [Integrations](https://app.oneform.si/integrations) page, click **Manage** on the HubSpot card, then **Disconnect**. OneForm also gives up its access in HubSpot. The contacts it made stay in HubSpot.

## Why wasn't a lead sent to HubSpot?

- **They have no email.** HubSpot matches contacts by email, so a lead with only a phone number is skipped.
- **They didn't make the grade.** The workflow action only sends the leads you chose under **Which leads**.
- **HubSpot access was removed or expired.** The HubSpot card moves to **Needs attention**; click **Reconnect**.

Was this article helpful?

[← PreviousConnect OneDrive](https://oneform.si/help/integrations/onedrive/)[Next →Connect Pipedrive](https://oneform.si/help/integrations/pipedrive/)

## Related articles

[Connect OneForm to your other appsHow the Integrations page works, how one-click connecting works, which apps your plan includes, and how to disconnect.Basic plan and up](https://oneform.si/help/integrations/integrations-overview/)[Responses and leadsSend leads to your CRMSend people from the Leads page to HubSpot, Salesforce, Pipedrive, Zoho CRM, Google Sheets or Excel, with their score and why.Pro plan and up](https://oneform.si/help/responses-and-leads/send-leads-to-your-crm/)[Responses and leadsLeads explainedThe Leads page lists everyone who filled in a form, one row per person, scored from 0 to 100 so you know who to call first.Basic plan and up](https://oneform.si/help/responses-and-leads/leads-explained/)[Connect SalesforceCreate or update a Salesforce lead for each client, rated Hot, Warm or Cold from their OneForm lead score.Pro plan and up](https://oneform.si/help/integrations/salesforce/)

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