Title: Send leads to your CRM | OneForm

> Send people from the Leads page to HubSpot, Salesforce, Pipedrive, Zoho CRM, Google Sheets or Excel, with their score and why.

Source: https://oneform.si/help/responses-and-leads/send-leads-to-your-crm/

---

1. [Help Center](https://oneform.si/help/)
2. [Responses and leads](https://oneform.si/help/responses-and-leads/)
3. Send leads to your CRM

[View as Markdown](https://oneform.si/help/responses-and-leads/send-leads-to-your-crm.md)

# Send leads to your CRM

Send people from the Leads page to HubSpot, Salesforce, Pipedrive, Zoho CRM, Google Sheets or Excel, with their score and why.

[Pro plan and up](https://oneform.si/pricing/ "See what each plan includes")Admins and ownersUpdated October 22, 2026 · 3 min read

[Open Leads ↗](https://app.oneform.si/leads?help=send-leads-to-your-crm)[Open Integrations ↗](https://app.oneform.si/integrations?help=send-leads-to-your-crm)

Send your leads to the CRM or spreadsheet your firm already works in, with their contact details, lead score, grade and the reasons for it. People already there are updated, not added twice.

## Before you start

Connect your CRM or spreadsheet on the **Integrations** page. Each has its own guide: [HubSpot](https://oneform.si/help/integrations/hubspot/), [Salesforce](https://oneform.si/help/integrations/salesforce/), [Pipedrive](https://oneform.si/help/integrations/pipedrive/), [Zoho CRM](https://oneform.si/help/integrations/zoho-crm/), [Google Sheets](https://oneform.si/help/integrations/google-sheets/) and [Excel](https://oneform.si/help/integrations/microsoft-excel/).

## Send leads

![The Export menu on the Leads page, with downloads and the CRMs and sheets you can send to](https://app.oneform.si/media/1844160e-4aea-5034-86e3-7e452b9a4a8e)

1. Go to [Leads](https://app.oneform.si/leads).
2. Choose who to send: tick people, or filter the list by grade, form or search. With nobody ticked, everyone listed is sent.
3. Click **Export**. The top of the menu says who it applies to.
4. Under **Send to your CRM or a sheet**, click where to send them.

A summary shows how many were sent, and lists anyone who couldn't be, with the reason.

### The first time you send to Google Sheets or Excel

OneForm asks which sheet to use:

- Type a name for the tab (Google Sheets) or sheet (Excel). It's created if it doesn't exist.
- Click **Create a new sheet and sync** (or **Create a new workbook and sync** for Excel), or pick one you have: **Choose from Google Drive and sync**, or paste an Excel workbook's link and click **Use**.

After that, leads go straight to the same sheet. Click **Change** next to it in the menu to pick another. Each person keeps one row, updated in place when you send them again.

## What each CRM gets

| CRM            | What happens                                                                                                                                 |
| -------------- | -------------------------------------------------------------------------------------------------------------------------------------------- |
| **HubSpot**    | Adds or updates the contact, matched by email, with the lead score, grade and why.                                                           |
| **Salesforce** | Updates the open lead with the same email, or creates one. Sets **Rating** from the grade and puts the score and reasons in the description. |
| **Pipedrive**  | Finds the person by email or phone and updates them, or creates them, with the score and grade.                                              |
| **Zoho CRM**   | Adds or updates the lead, matched by email, with the score and reasons in the description.                                                   |

## Send to another app

To reach a tool OneForm doesn't connect to directly, use **Send to another app (advanced)** in the same menu. Paste the web address the other app gives you (it starts with `https://`), such as a Make or n8n webhook, and click the **Send**button. Each lead is sent separately. See [Send data to another app](https://oneform.si/help/integrations/send-data-to-another-app-webhooks/).

## Good to know

- **Up to 500 at a time.** If more are listed, the first 500 are sent. Tick **Not sent yet** and send again for the rest.
- **See who's been sent.** A check mark next to a name means they're in your CRM. Tick **Not sent yet** above the list to see only the others. A lead's panel lists where and when they were sent.
- **Busy apps catch up.** If a CRM asks OneForm to slow down or is briefly down, the summary says so, and those leads are sent again automatically.
- **Send automatically.** A workflow can send each new lead, or each Hot lead, without you opening the Leads page. See [Get alerts for hot leads](https://oneform.si/help/responses-and-leads/hot-lead-alerts/).

## Why can't I send leads?

- **There's no Export button, only an upgrade badge.** Sending leads depends on your plan.
- **Your CRM isn't in the menu.** Connect it on the [Integrations](https://app.oneform.si/integrations) page first. Click **Connect a CRM** at the bottom of the menu to go there.
- **It shows Check next to your CRM.** The connection needs attention. Reconnect it on the **Integrations** page.
- **You get an error when you send.** Sending leads takes an admin or owner.

Was this article helpful?

[← PreviousGet alerts for hot leads](https://oneform.si/help/responses-and-leads/hot-lead-alerts/)[Next →See how your forms perform](https://oneform.si/help/responses-and-leads/form-engagement-insights/)

## Related articles

[IntegrationsConnect HubSpotAdd or update the client as a HubSpot contact, with their OneForm lead score, from the Leads page or a workflow.Pro plan and up](https://oneform.si/help/integrations/hubspot/)[IntegrationsConnect SalesforceCreate or update a Salesforce lead for each client, rated Hot, Warm or Cold from their OneForm lead score.Pro plan and up](https://oneform.si/help/integrations/salesforce/)[IntegrationsConnect PipedriveAdd or update the client as a Pipedrive person, with their OneForm lead score and grade, from the Leads page or a workflow.Pro plan and up](https://oneform.si/help/integrations/pipedrive/)[IntegrationsConnect Zoho CRMAdd or update the client as a Zoho CRM lead, with their OneForm lead score in the description.Pro plan and up](https://oneform.si/help/integrations/zoho-crm/)

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