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See how your emails perform

Track how many of the emails OneForm sends for you are delivered, opened and clicked, and how fast reports go out.

Updated October 22, 2026 · 2 min read
Open Email performance ↗

Email performance shows what happens after OneForm sends an email for you: whether it arrived, was opened and was clicked. It also shows how quickly your reports get from draft to client.

Open Email performance

The Email performance page, with sent, delivered, open rate, click rate and bounces at the top

  1. Click Email performance in the menu, under Insights.
  2. Pick a time range: 7d, 30d or 90d.
  3. To see one form's emails, pick it in the form list at the top.

What you see

  • Sent, Delivered, Open rate, Click rate and Bounced or failed, for the range you picked.
  • Emails sent: a day-by-day chart.
  • Delivery funnel: how many emails were sent, delivered, opened and clicked.
  • Reports at a glance: Reports drafted, Sent to clients, Waiting on review and Median time to send, from draft to the client's inbox.
  • By kind: report emails, confirmations, workflow emails, reminders, team alerts and more, each with its own open and click rates.
  • Recent emails: the latest ones, with who they went to and their status: Delivered, Opened, Clicked, Bounced, Spam report or Failed. Click a report email's subject to open the report.

Check one client's emails

To see whether a particular client opened their report, open them on the Leads page. Their activity lists each email you sent them and when they opened it or clicked a link. See Leads explained.

Good to know

  • Opens are a good sign, not proof. Some email apps open emails automatically to check them for safety, and some block the tracking that counts opens. Clicks are the surer sign someone read it.
  • Opens and clicks raise lead scores. Engaged clients rise on the Leads page.
  • Every form's emails, or one. Picking a single form depends on your plan, as on the Engagement page.

What does Bounced mean?

The email couldn't be delivered, usually because the address is wrong or the mailbox is full. Spam report means the person marked it as spam. After a permanent bounce or a spam report, OneForm stops emailing that address, and their lead loses points under Red flags. Check the address with your client and correct it. See Unsubscribes and bounced emails.

Why is the open rate low?

  • Some apps hide opens. Privacy features in some email apps stop opens from being counted. Look at the click rate as well.
  • The email went to spam. Sending from your own domain helps your emails reach the inbox. See Send from your own domain.
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See how your forms performHow many people view, start and finish your forms, where they drop off, and where they come from.Basic plan and upEmails and notificationsUnsubscribes and bounced emailsHow clients stop reminder emails, what happens when an email bounces or is marked as spam, and how to see and clear blocked addresses.Emails and notificationsEmails OneForm sends for youEvery email OneForm sends to your clients and your team, when each goes out, and how to turn them on or off.ReportsWhat your client receivesThe emails a client gets after filling in a form, what the report email and PDF contain, and where paid reports can be read online.