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Glossary

What OneForm's words mean: OneAI Tokens, leads and lead scores, reports and drafts, auto-send, workflows, booking pages and more.

Admin

The role that can do everything except billing, payouts and ownership: forms, workflows, the team, settings, integrations and refunds.

Read more: Roles and permissions

AI agentAlso: MCP

An AI assistant, such as Claude or ChatGPT, that you connect to OneForm so it can look things up and act for you.

Read more: Connect Claude, ChatGPT and other AI agents

Approve

Marking a draft as ready. Only approved reports can be sent or scheduled.

Read more: Approve and send a report

Audit log

A record of who on your team did what in your firm, and when.

Read more: See who did what in the audit log

Auto-sendAlso: automatic sending

A form setting that sends each report without waiting for review. OneForm still holds a report for review when it has reason to.

Read more: Send reports automatically

AvailabilityAlso: hours, buffer

The hours you can be booked, with the gaps and notice you want around calls.

Read more: Set your availability

Blocked addressAlso: bounce, suppression

An email address OneForm stops emailing because messages to it bounced or it reported spam.

Read more: Unsubscribes and bounced emails

Booking page

A page where clients pick a time from your availability to book a call with you, free or paid.

Read more: Create a booking page

Data retentionAlso: retention

How long OneForm keeps your clients' responses and reports before deleting them automatically, if you choose a period.

Read more: Delete client data automatically

Default workflow

The workflow every form starts with: it drafts the report, confirms receipt to the client and alerts your reviewers. You can change it.

Read more: How workflows work

Draft

A report OneFormAI has written that hasn't been approved yet.

Read more: Review and edit a draft report

Dynamic form

A form where OneFormAI picks the next question from your question bank based on the answers so far.

Read more: Dynamic forms

EmbedAlso: embed code

Showing a form on your own website, inline or in a pop-up, with a snippet of code.

Read more: Put a form on your website

Hidden fieldAlso: URL parameter, UTM

A value passed in the form's link (such as where the visitor came from) that's saved with the response without being asked.

Read more: Pass details into a form with hidden fields

Hot lead

A lead whose score passed your Hot threshold. A workflow can alert your team when it happens.

Read more: Get alerts for hot leads

IntegrationAlso: app, connection

A connection between OneForm and another app your firm uses, such as Slack, Google Sheets or a CRM.

Read more: Connect OneForm to your other apps

Lead

A person who filled in one or more of your forms. OneForm gathers their responses into one row on the Leads page.

Read more: Leads explained

Lead scoreAlso: score, warm lead

A number that ranks how promising a lead is, from how well they fit (their answers) and how interested they are (what they do).

Read more: Set up lead scoring

LogicAlso: branching, conditional logic, skip logic

Rules that show or hide questions, jump ahead, or calculate scores from the answers so far.

Read more: Logic and branching

OneAI TokensAlso: tokens, credits, AI credits

What OneForm's AI features use. Your plan includes tokens every month, and you can buy more in Billing.

Read more: OneAI Tokens · OneAI Tokens and reports

OneFormAIAlso: AI

The AI inside OneForm. It builds forms from a description, drafts each report from a client's answers and can build workflows.

Read more: How AI reports work · Create a form with AI

Order

A record of one payment for a report or call, with its status and receipt.

Read more: Orders, refunds and invoices

Owner

The role with every permission, including billing, payouts and closing the firm. A firm always has at least one owner.

Read more: Roles and permissions

Payout

Money Stripe moves from your Stripe balance to your bank account.

Read more: Payouts

PlanAlso: subscription

What your firm pays for OneForm, and what it includes. Features that need a particular plan show a badge, such as "Pro plan and up".

Read more: Plans explained · Change or cancel your plan

Plan limitAlso: limit, held response

The most of something your plan allows at once, such as live forms or team members. OneForm tells you before you reach one.

Read more: When you reach a plan limit

PublishAlso: live form, draft form

Making a form live so its link works. Unpublished forms are drafts only your team can preview.

Read more: Publish a form

Question type

The kind of answer a question asks for: short text, multiple choice, yes or no, a number, a date and so on.

Read more: Question types

RecallAlso: piping, personalization

Putting an earlier answer, such as the client's first name, into a later question or screen.

Read more: Personalize questions with answers

Reply-to addressAlso: reply-to

Where your clients' replies to OneForm's emails go.

Read more: Set your sender name and reply-to address

Report

The document OneForm writes from a response, following the report instructions you set on the form.

Read more: How AI reports work · Set up a report on a form

Report instructionsAlso: report prompt, prompt

What you tell OneFormAI to write in each report: its purpose, sections and tone.

Read more: Write better report instructions

ResponseAlso: submission

One person's submitted answers to a form.

Read more: View and search responses

Reviewer

The role that can see everything; review, edit and send reports; and manage bookings.

Read more: Roles and permissions

Review queueAlso: review

The Review page: drafts waiting for someone on your team to check, edit and approve.

Read more: Review and edit a draft report

Sample formsAlso: samples

Example forms every new firm gets, so you can see what OneForm can do. They're hidden on the Forms page until you show them.

Read more: Sample forms

Scheduled send

An approved report set to go out at a later time instead of right away.

Read more: Schedule a report and send reminders

Seat

A place for one person on your team. Open invites hold a seat until they're accepted or cancelled.

Read more: Invite your team

Sending domainAlso: custom domain, DNS

Your own email domain, verified so OneForm's emails to clients come from your address.

Read more: Send emails from your own domain

StepAlso: action

One thing a workflow does, such as sending an email or adding a row to a spreadsheet.

Read more: Workflow actions

Stripe ConnectAlso: Stripe

How OneForm takes payments for you: your firm connects its own Stripe account, and the money goes straight to it.

Read more: Connect Stripe

Template

A ready-made form, such as a tax checkup, with its questions and report instructions. Start from one and change anything.

Read more: Start from a template

Thank-you screenAlso: ending

The screen people see after they submit. It can offer a call or a payment.

Read more: Welcome and thank-you screens · Offer a call after a form

Trigger

The event that starts a workflow, such as a form being submitted or a lead becoming hot.

Read more: Workflow triggers

Unfinished responseAlso: partial response, abandoned form

Answers someone started but didn't submit. OneForm can follow up on them with a workflow.

Read more: Follow up on unfinished forms

Viewer

The read-only role: forms, responses, reports and leads, without changing anything.

Read more: Roles and permissions

Voice form

A form your client answers by talking. OneForm asks the questions out loud and fills in the answers as they speak.

Read more: Create a voice form · How voice forms work · Answer a form by talking

Webhook

A message OneForm sends to another app's address when something happens, so that app can act on it.

Read more: Send data to another app with webhooks

Welcome screen

The first screen of a form, before the questions.

Read more: Welcome and thank-you screens

WorkflowAlso: automation

What happens automatically after something like a submitted form: steps such as sending an email, notifying your team or sending the answers to another app.

Read more: How workflows work